Facebook's ''engagement baiting'' what is that?

Facebook has identified a new kind of spam: Engagement baiting

Facebook is getting serious about a crisp sort of clickbait: Posts that request that guests "Like" or share or comment to goose engagement numbers, what Facebook is calling "engagement bait."
You've presumably observed posts like this in your bolster. Like in the event that you trust felines are ideal. Share if you believe dogs are best.It's a tactic that publishers use to game Facebook's algorithm, which rewards posts that improve engagement and shows them to more people.

Facebook's ''engagement baiting'' what is that?

Facebook has decided it doesn't like publishers gaming the device in this manner, and claims users don't want it either. “People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions,” the company wrote on its blog.

So starting Monday, posts that Facebook considers to be engagement bait will be pushed down in News Feed.Beginning in a few weeks, publishers and Pages that continue to use this tactic will dsicover their reach diminished for all their posts.
Facebook tweaks its algorithm all the time to prioritize or de-prioritize certain forms of content. Just last week Facebook announced an algorithm tweak intended to show users more video, and in the past it has cracked down on other types of spammy posts, like clickbait or links that send users to websites full of ads.


It's unclear if Facebook's effort to eradicate spam is clearly working — the business doesn't share any metrics around spam content and whether it has gone down as a result of its algorithm changes. On one hand, it continues to tweak the algorithm to fight spam, which means the issue still exists in some form. But considering Facebook has a ton of control over what people can and cannot see in News Feed, it’s probably safe to assume there’s less spam than before.